Employer Toolkit

Share the Charlotte’s Backyard, NC Story

Overview

Here you’ll find everything you need to help recruit the best talent to Cleveland County. The Charlotte’s Backyard, NC brand assets are available for any employer, business, organization or community in Cleveland County to use to recruit talent and share their pride for Charlotte’s Backyard, NC. The Charlotte’s Backyard, NC brand was created to celebrate the abundance of opportunities found in Cleveland County. We ask that the brand and logos only be used to positively promote our community. The Charlotte’s Backyard, NC brand assets may not be used for personal gain or to put-down any individuals or places.

All brand usage must be reviewed and approved by the CCEDP before public promotion. For questions about these resources and how to use them in your recruitment efforts please contact the Cleveland County Economic Development Partnership.

Key Messages

We’ve identified the top five reasons why Charlotte’s Backyard, NC is a great place to work and live, and are the foundation of the Charlotte’s Backyard, NC brand. Use these messages when talking about Cleveland County in presentations and meetings, on your website and in other marketing materials.

01

Top Millennial Mecca Meets Small-Town Charm

More millennials are moving to Charlotte than anywhere else in the world, according to a 2017 study from SmartAsset. In Cleveland County, you’ll tap into all the benefits drawing this generation to the area, without the high cost or the stress of living in a major metropolitan area. Add to that a healthy dose of Southern hospitality and a sprinkle of small-town charm and you won’t want to live anywhere else.

03

A Daytripper’s Paradise

Bustling cities, world-class theaters, mountains, beaches and hiking trails—all of these and more are either in Cleveland County, or just a stone’s throw away. There’s something for the outdoor adventurer, culture connoisseur, shopping enthusiast and foodie in all of us—all in less than an hour’s travel by car from Cleveland County.

05

It’s All About the Benefits

Cleveland County manufacturers prioritize their people and understand the importance of offering more than just a paycheck. That means competitive health insurance, paid time off, performance-based incentives and tuition reimbursement, among other perks.

02

More For Your Paycheck

With a cost of living that’s 15% lower than the national average, Cleveland County makes it easy to spend more of your money on the things—and people—you love. Our cost of housing is nearly 49% lower than the national average, so you can save on rent, or buy a house without breaking the bank.

04

Not Your Grandparent’s Manufacturing Job

If you’re picturing working in a cramped, dirty, dimly-lit manufacturing floor, we’re here to change the way you think of working in manufacturing. The majority of Cleveland County manufacturers are innovative, clean, high-tech and offer attractive opportunities for upward career mobility. We’re hiring for everything from entry-level production workers, electrical engineers and robotics specialists to human resources executives and marketing and sales professionals.

01

Top Millennial Mecca Meets Small-Town Charm

02

More For Your Paycheck

03

A Daytripper’s Paradise

04

Not Your Grandparent’s Manufacturing Job

05

It’s All About the Benefits

Brand Tips

Please download the simple usage guidelines to reference when using the Charlotte’s Backyard, NC brand. All brand usage must be reviewed and approved by the CCEDP before public promotion.

Brand Guidelines

Videos

This is Cleveland County Video

Collateral

Multi-ethnic group of engineers working at a chemical plant. Focus on African American man (50s) in foreground.

Find Your Dream Job in Charlotte’s Backyard, NC Brochure

Employer Hiring Resources

Our mission is simple. We want to increase our community’s awareness of the high quality companies that are operating here, and connect people to the employment opportunities that they have available.

Find Your Job

To assist candidates in finding their craft, we feature manufacturer’s careers on our Charlotte’s Backyard NC website. Contact our team to have your companies’ careers listed on our job board.

List Your Available Careers Here

Personalized Marketing Collateral

One of the valuable resources that CCEDP provides our existing manufacturers is promotion of their company and available careers via our social media platforms – at no cost.

Our team encourages Cleveland County manufacturers to reach out to Adrian Hamrick (CCEDP’s Marketing Director) at [email protected] if you would like us to spotlight your company/careers. She can also personalize the templates below for your company to use in your recruiting efforts.

Social Media Hiring Graphic

Hiring Flyer

Email Us!

Check out how your posting will look on Facebook

Logos

Want some more creative ideas on how you can use the Charlotte’s Backyard, NC brand to enhance your business and promote Cleveland County? Check out our Shop page to get Charlotte’s Backyard, NC gear and merchandise, or use the logo to make your own! Please be sure to share any designs with the CCEDP before use.