Director of Enrollment Marketing and Communications

Date Posted: November 21, 2022
Gardner-Webb University
Shelby, NC
Category: Education, Marketing
Job Type: Full-Time

Gardner-Webb University

Company Description

Gardner-Webb University is a coeducational, residential, private Christian institution with a strong emphasis in the Liberal Arts, located in Boiling Springs, North Carolina with easy access to Charlotte, Asheville, and Greenville-Spartanburg. The university offers a variety of undergraduate and graduate programs to approximately 3,500 students.

Job Description

Director of Enrollment Marketing and Communications

The Director of Enrollment Marketing and Communications is responsible for developing, executing, and assessing, strategic enrollment marketing processes and campaigns for all Gardner-Webb University programs that serve students regionally, nationally, and globally. The Director of Enrollment Marketing and Communications reports to the Vice President for Enrollment, and works with the admission teams (traditional, degree completion, continuing education Searight PACE, and graduate), staff, faculty, students, and both on and off-campus constituents.


  • Provide leadership and strategic marketing direction in the development of marketing and outreach plans, policies, procedures, programs, and systems to support and achieve enrollment goals
  • Strong understanding of market research, data interpretation and use of analytics to make marketing decisions
  • Demonstrates a thorough knowledge of enrollment marketing and communications best practices including developing long-term strategies and plans to increase leads and conversions throughout the enrollment cycle
  • Work with admission teams to develop and implement an enrollment communication plan that encompasses all relevant audiences (including prospective students, parents, guidance counselors, and other influential groups)
  • Evaluate, recommend, and direct the work of outside creative service and other firms who design and implement enrollment-marketing programs
  • Assist in the development of communication strategies for a variety of market segments that address prospective students, program and enrollment inquiries, application processes, and pre-enrollment phases of the GWU admissions process
  • Collaborate with all campus constituents in order to effectively market GWU to prospective students and the community at large, including communication distribution channels, college websites, social media, marketing, and public information
  • Collaborate with senior academic and administrative staff to successfully launch new programs, including marketplace positioning and launch/awareness building strategies, as well as contributing to competitive intelligence, working with market research vendors as appropriate, and assisting with program launch budgets
  • Cultivate and maintain relationships with lead-generation and third party vendors
  • Work in collaboration with the Office of University Communications and Marketing to develop creative concepts that address marketing challenges and reinforce the Gardner-Webb University brand
  • Assure that projects are delivered on time and on budget
  • Collaborate with the university’s Web Communications department to assist in the management of the Enrollment division web presence by making necessary updates, changes, and applying best practices or adaptations based on customer feedback and competitive analyses
  • Identify marketing innovations and technology to effectively communicate to prospective students


  • BA/BS in related occupational field of study
  • Minimum of 4 years professional marketing experience, preferably at an institution of higher education


  • Experience with project management and budget management in a deadline driven environment
  • A demonstrated ability to multi-task and finish projects on time
  • Possess a basic knowledge of enrollment management
  • Experience in working with CRM (SLATE) or customer/students databases as an end-user
  • Experience working in a Mac OS environment
  • Excellent interpersonal communication skills, both verbal and written
  • Ability to work effectively with a variety of professional, support, and student staff members in a highly effective and collaborative manner
  • Solid understanding of digital strategy (PPC, SEO), social media and video content marketing and current communication trends
  • Excellent organizational abilities, attention to detail, initiative, and independence
  • Proficiency in Microsoft Office Suite programs
  • Basic knowledge of design, photography, production, and printing processes
  • Possesses exceptionally strong writing, editing, proofreading, and creative thinking skills
  • Proficiency in Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Acrobat) and Microsoft Office
  • Understanding of digital design and output (social media graphics, website banners, digital signage, etc.)
  • High self-confidence and poise essential to position function


Review of applications will begin immediately and continue until the position is filled. Candidates should complete the application using the link below and include a letter of interest and resume/CV with their application submission. Please note that incomplete submissions will not be considered.

How to Apply

Apply Online Here!